{"id":38860,"date":"2023-05-10T16:54:03","date_gmt":"2023-05-10T16:54:03","guid":{"rendered":"https:\/\/thecryptocurrencypost.net\/es\/?p=38860"},"modified":"2026-05-30T09:41:37","modified_gmt":"2026-05-30T07:41:37","slug":"el-exchange-okx-se-enfrenta-a-su-rival-coinbase-con-una-nueva-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/thecryptocurrencypost.net\/es\/el-exchange-okx-se-enfrenta-a-su-rival-coinbase-con-una-nueva-campana-publicitaria\/","title":{"rendered":"El Exchange OKX se Enfrenta a su Rival Coinbase con una Nueva Campa\u00f1a Publicitaria"},"content":{"rendered":"<p style=\"text-align: justify\">El Exchange y <a href=\"https:\/\/thecryptocurrencypost.net\/es\/companias\/\" target=\"_blank\" rel=\"noopener\">empresa<\/a> de criptomonedas,<strong> OKX, atac\u00f3 a su rival Coinbase en su \u00faltima campa\u00f1a publicitaria global, titulada<em> &#8220;<\/em><\/strong><em><strong>El sistema necesita una reescritura&#8221;<\/strong>,<\/em> que fue <a href=\"https:\/\/www.okx.com\/learn\/okx-launches-global-brand-campaign-the-system-needs-a-rewrite\" target=\"_blank\" rel=\"noopener noreferrer\">lanzada<\/a> el 9 de mayo de 2023.<!--more--><\/p>\n<p style=\"text-align: justify\">La campa\u00f1a publicitaria global sigue a la anterior campa\u00f1a de Coinbase lanzada el 9 de marzo, titulada <em>&#8220;Es hora de actualizar el sistema&#8221;.<\/em><\/p>\n<p style=\"text-align: justify\">La campa\u00f1a de OKX argumenta que el sistema financiero actual no requiere una actualizaci\u00f3n, sino una renovaci\u00f3n completa.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">A lot has happened around us the last six months. <br \/>We can either aim to [update the system] that has failed us&#8230; <\/p>\n<p>OR [we rewrite it entirely]. Your choice. <\/p>\n<p>Our call? Let&#39;s rewrite it together. Watch our latest  advert &#8211; sound on! <a href=\"https:\/\/t.co\/KlLK8w8pC0\">pic.twitter.com\/KlLK8w8pC0<\/a><\/p>\n<p>&mdash; haider (@Haider) <a href=\"https:\/\/x.com\/Haider\/status\/1656058837831413767?ref_src=twsrc%5Etfw\">May 9, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"text-align: justify\">El mensaje de OKX se entreg\u00f3 a trav\u00e9s de una campa\u00f1a de video de 60 segundos lanzada el 9 de mayo, dirigida a los <em>&#8220;m\u00e9todos obsoletos&#8221;<\/em> del sistema financiero centralizado.<\/p>\n<p style=\"text-align: justify\">Aunque el video no menciona expl\u00edcitamente a Coinbase, su eslogan parece criticar sutilmente la posici\u00f3n del exchange rival.<\/p>\n<p style=\"text-align: justify\">Recordemos que el 9 de marzo,<b> Coinbase lanz\u00f3 una campa\u00f1a en l\u00ednea llamada<em> &#8220;Es hora de actualizar el sistema&#8221;.<\/em><\/b><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It\u2019s time to update the system. If you\u2019re wondering why, and you don\u2019t have a copy of our ad in today\u2019s <a href=\"https:\/\/x.com\/washingtonpost?ref_src=twsrc%5Etfw\">@washingtonpost<\/a>, read on.\ud83d\udc47\ud83e\uddf5 <a href=\"https:\/\/t.co\/JKTiGxHCKD\">pic.twitter.com\/JKTiGxHCKD<\/a><\/p>\n<p>&mdash; Coinbase \ud83d\udee1\ufe0f (@coinbase) <a href=\"https:\/\/x.com\/coinbase\/status\/1633484646145982467?ref_src=twsrc%5Etfw\">March 8, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"text-align: justify\">En esta campa\u00f1a, Coinbase argument\u00f3 que mientras las instituciones financieras estadounidenses desempe\u00f1an un papel vital en las finanzas tradicionales, todav\u00eda dependen de tecnolog\u00eda obsoleta para atender a sus clientes.<\/p>\n<p style=\"text-align: justify\"><strong>El Exchange Coinbase propuso la criptomoneda como soluci\u00f3n a este problema<\/strong>.<\/p>\n<p style=\"text-align: justify\">Por el contrario, OKX parece extender el concepto de Coinbase, sugiriendo que la naturaleza descentralizada de Web3 elimina la necesidad de que los consumidores interact\u00faen con entidades centralizadas por completo.<\/p>\n<p style=\"text-align: justify\"><strong>En vista de esto, Haider Rafique, Director de Marketing de OKX, declar\u00f3 expresamente que apoya la corriente de pensamiento que cree que es necesario reescribir el sistema en Web3<\/strong>.<\/p>\n<p style=\"text-align: justify\">La campa\u00f1a fue producida en colaboraci\u00f3n con la agencia de publicidad BBDO New York.<\/p>\n<p style=\"text-align: justify\">Mientras tanto, OKX, un exchange o de criptomonedas con sede en Seychelles, ha indicado recientemente planes para expandir sus servicios de criptomonedas a Australia, afirmando que el pa\u00eds representa un mercado clave de crecimiento para sus futuras operaciones.<\/p>\n<h2>Coinbase Intensifica la Campa\u00f1a de Actualizaci\u00f3n del Sistema<\/h2>\n<p style=\"text-align: justify\">En los \u00faltimos tiempos, el exchange de criptomonedas Coinbase con sede en EE. UU. ha llamado persistentemente a la creaci\u00f3n de marcos regulatorios claros en Estados Unidos para que las criptomonedas prosperen.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-38865 size-full\" src=\"https:\/\/thecryptocurrencypost.net\/es\/wp-content\/uploads\/sites\/2\/2023\/05\/judge-3665164_640_699x280.jpg\" alt=\"Coinbase Intensifica la Campa\u00f1a de Actualizaci\u00f3n del Sistema\" width=\"699\" height=\"280\" srcset=\"https:\/\/thecryptocurrencypost.net\/es\/wp-content\/uploads\/sites\/2\/2023\/05\/judge-3665164_640_699x280.jpg 699w, https:\/\/thecryptocurrencypost.net\/es\/wp-content\/uploads\/sites\/2\/2023\/05\/judge-3665164_640_699x280-300x120.jpg 300w, https:\/\/thecryptocurrencypost.net\/es\/wp-content\/uploads\/sites\/2\/2023\/05\/judge-3665164_640_699x280-585x234.jpg 585w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/p>\n<p style=\"text-align: justify\"><strong>El CEO de Coinbase, Brian Armstrong, <a href=\"https:\/\/thecryptocurrencypost.net\/es\/coinbase-registra-un-notable-crecimiento-en-el-primer-trimestre-brian-armstrong-reacciona\/\" target=\"_blank\" rel=\"noopener\">expres\u00f3<\/a> su apoyo bipartidista a la pr\u00f3xima regulaci\u00f3n cripto en el transcurso de la respuesta de el exchange a los resultados financieros del primer trimestre el 4 de mayo.<\/strong><\/p>\n<p style=\"text-align: justify\">M\u00e1s que nunca, se deben establecer caminos claros para el <a href=\"https:\/\/thecryptocurrencypost.net\/es\/tag\/mercado\/\">mercado de criptomonedas<\/a>, ya sea a trav\u00e9s de la reescritura o la actualizaci\u00f3n del sistema.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Exchange y empresa de criptomonedas, OKX, atac\u00f3 a su rival Coinbase en su \u00faltima campa\u00f1a publicitaria global, titulada &#8220;El sistema necesita una reescritura&#8221;, que fue lanzada el 9 de mayo de 2023.<\/p>\n","protected":false},"author":25,"featured_media":38861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,33],"tags":[220,140,439],"class_list":["post-38860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companias","category-editors-picks","tag-coinbase","tag-criptomonedas","tag-okx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Exchange OKX se Enfrenta a su Rival Coinbase con una Nueva Campa\u00f1a Publicitaria The CryptoCurrency Post ESP<\/title>\n<meta name=\"description\" content=\"El exchange de criptomonedas OKX arremeti\u00f3 contra su rival Coibase en su \u00faltima campa\u00f1a publicitaria: &quot;El sistema necesita una reescritura&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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