{"id":49394,"date":"2025-04-21T17:22:22","date_gmt":"2025-04-21T17:22:22","guid":{"rendered":"https:\/\/thecryptocurrencypost.net\/es\/?p=49394"},"modified":"2026-05-30T09:26:22","modified_gmt":"2026-05-30T07:26:22","slug":"zora-lanzara-su-token-en-medio-de-la-polemica-por-la-campana-de-content-coins","status":"publish","type":"post","link":"https:\/\/thecryptocurrencypost.net\/es\/zora-lanzara-su-token-en-medio-de-la-polemica-por-la-campana-de-content-coins\/","title":{"rendered":"Zora Lanzar\u00e1 su Token en Medio de la Pol\u00e9mica por la Campa\u00f1a de \u201cContent Coins\u201d"},"content":{"rendered":"<p data-start=\"0\" data-end=\"442\">Puntos clave de la noticia:<\/p>\n<ul>\n<li class=\"\" data-start=\"0\" data-end=\"155\">\n<p class=\"\" style=\"text-align: justify\" data-start=\"2\" data-end=\"155\"><strong>Zora lanzar\u00e1 su propio token el 23 de<\/strong> <strong>abril<\/strong>, en medio de un aumento abrupto de actividad vinculado a una campa\u00f1a que promov\u00eda recompensas para creadores.<\/p>\n<\/li>\n<li class=\"\" style=\"text-align: justify\" data-start=\"157\" data-end=\"314\">\n<p class=\"\" data-start=\"159\" data-end=\"314\"><strong>La iniciativa de \u201ccontent coins\u201d impulsada por Jesse Pollak<\/strong> dispar\u00f3 la creaci\u00f3n de tokens virales y gener\u00f3 un pico de casi 285.000 traders diarios en Zora.<\/p>\n<\/li>\n<li class=\"\" data-start=\"316\" data-end=\"477\">\n<p class=\"\" style=\"text-align: justify\" data-start=\"318\" data-end=\"477\">Aunque <strong>Pollak neg\u00f3 una coordinaci\u00f3n con Zora<\/strong>, el rol de <a href=\"https:\/\/thecryptocurrencypost.net\/es\/tag\/coinbase\/\">Coinbase<\/a> en el financiamiento del proyecto y la asignaci\u00f3n del 45% del token al equipo generaron sospechas.<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<p class=\"\" style=\"text-align: justify\" data-start=\"0\" data-end=\"442\">La plataforma social <strong>Zora<\/strong>, desarrollada sobre la red <strong>Base de <a href=\"https:\/\/thecryptocurrencypost.net\/es\/companias\/\" target=\"_blank\" rel=\"noopener\">Coinbase<\/a><\/strong>, <strong>anunci\u00f3 el <a href=\"https:\/\/zora.co\/writings\/the-ticker-is-zora\" target=\"_blank\" rel=\"noopener noreferrer\">lanzamiento<\/a> de su propio token para el mi\u00e9rcoles 23 de abril<\/strong>.<!--more--><\/p>\n<p class=\"\" style=\"text-align: justify\" data-start=\"0\" data-end=\"442\">El anuncio llega tras una semana marcada por la <strong>creciente actividad en la plataforma<\/strong>, impulsada por una campa\u00f1a iniciada por Jesse Pollak, uno de los responsables de Base, quien propuso la <strong>creaci\u00f3n de \u201ccontent coins\u201d como una forma de recompensar a creadores por su participaci\u00f3n<\/strong>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/x.com\/search?q=%24ZORA&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$ZORA<\/a> will be live on April 23, 2025. <a href=\"https:\/\/t.co\/yZdjlnDohH\">pic.twitter.com\/yZdjlnDohH<\/a><\/p>\n<p>&mdash; Zora (@zora) <a href=\"https:\/\/x.com\/zora\/status\/1914051452882063793?ref_src=twsrc%5Etfw\">April 20, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"\" style=\"text-align: justify\" data-start=\"444\" data-end=\"939\">La iniciativa comenz\u00f3 con la creaci\u00f3n de un token titulado<strong> <em data-start=\"503\" data-end=\"525\">Base is for everyone<\/em><\/strong>, que experiment\u00f3 una r\u00e1pida subida hasta alcanzar <strong>una valuaci\u00f3n de $16.9 millones antes de desplomarse un 92% en solo dos horas<\/strong>. A pesar de su estrepitosa ca\u00edda, Pollak defendi\u00f3 la idea como <strong>una herramienta para transformar la econom\u00eda digital y ofrecer una retribuci\u00f3n directa a quienes producen contenido<\/strong>. Seg\u00fan \u00e9l, las plataformas tradicionales no ofrecen incentivos adecuados, y los tokens podr\u00edan cubrir ese vac\u00edo.<\/p>\n<h2 data-start=\"444\" data-end=\"939\">Se Dispara la Actividad en Zora y Crecen las Dudas Sobre el Rol de Coinbase<\/h2>\n<p class=\"\" style=\"text-align: justify\" data-start=\"941\" data-end=\"1466\">Durante los d\u00edas posteriores, Zora registr\u00f3 un aumento exponencial en su actividad. Datos de Dune indican que <strong>la cantidad de traders diarios pas\u00f3 de 40.000 a casi 285.000<\/strong>. Esto a su vez <strong>coincidi\u00f3 con una fuerte promoci\u00f3n de la idea por parte de Pollak, tanto en redes sociales como en entrevistas<\/strong>. La cercan\u00eda entre la campa\u00f1a y el anuncio del nuevo token gener\u00f3 sospechas entre usuarios y analistas, que <strong>cuestionaron si el repentino inter\u00e9s en los \u201ccontent coins\u201d ten\u00eda como fin amplificar la visibilidad del lanzamiento.<\/strong><\/p>\n<p data-start=\"941\" data-end=\"1466\"><img decoding=\"async\" class=\"alignnone size-full wp-image-49395\" src=\"https:\/\/thecryptocurrencypost.net\/es\/wp-content\/uploads\/sites\/2\/2025\/04\/zora-post-1.jpg\" alt=\"Zora post\" width=\"699\" height=\"280\" srcset=\"https:\/\/thecryptocurrencypost.net\/es\/wp-content\/uploads\/sites\/2\/2025\/04\/zora-post-1.jpg 699w, https:\/\/thecryptocurrencypost.net\/es\/wp-content\/uploads\/sites\/2\/2025\/04\/zora-post-1-300x120.jpg 300w, https:\/\/thecryptocurrencypost.net\/es\/wp-content\/uploads\/sites\/2\/2025\/04\/zora-post-1-585x234.jpg 585w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/p>\n<p class=\"\" style=\"text-align: justify\" data-start=\"1468\" data-end=\"2107\"><strong>Pollak neg\u00f3 cualquier coordinaci\u00f3n con el equipo de Zora y asegur\u00f3 que el proyecto surgi\u00f3 de manera espont\u00e1nea<\/strong>. Aclar\u00f3 que el equipo de Zora no estaba al tanto de la campa\u00f1a inicial y que \u00e9l hab\u00eda recibido una sugerencia previa antes de tomarse una licencia personal.<\/p>\n<p class=\"\" style=\"text-align: justify\" data-start=\"1468\" data-end=\"2107\">Sin embargo, el timing del anuncio dispar\u00f3 las dudas en torno a la participaci\u00f3n de Coinbase, ya que unos informes revelaron que <strong>la empresa particip\u00f3 en rondas de financiamiento por un total de $52 millones para el desarrollo de Zora<\/strong>. Adem\u00e1s, <strong>el 45% del suministro del nuevo token se asignar\u00e1 al equipo y a colaboradores estrat\u00e9gicos, lo que aliment\u00f3 a\u00fan m\u00e1s las dudas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puntos clave de la noticia: Zora lanzar\u00e1 su propio token el 23 de abril, en medio de un aumento abrupto de actividad vinculado a una campa\u00f1a que promov\u00eda recompensas para creadores. La iniciativa de \u201ccontent coins\u201d impulsada por Jesse Pollak dispar\u00f3 la creaci\u00f3n de tokens virales y gener\u00f3 un pico de casi 285.000 traders diarios [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":49396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,33,22],"tags":[958,29,220,140],"class_list":["post-49394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain","category-editors-picks","category-noticias-criptomonedas","tag-base","tag-blockchain","tag-coinbase","tag-criptomonedas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zora Lanzar\u00e1 su Token en Medio de la Pol\u00e9mica por la Campa\u00f1a de \u201cContent Coins\u201d The CryptoCurrency Post ESP<\/title>\n<meta name=\"description\" content=\"La 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