TL;DR
- Iggy Azalea launches her telecommunications company where you can pay with cryptocurrencies.
- MOTHER tokens can be used to purchase phones and monthly plans.
- Unreal Mobile will provide the service and Sphere Labs will manage the payments infrastructure.
Renowned Australian rapper Iggy Azalea has taken a bold step into the world of cryptocurrencies and telecommunications by announcing the relaunch of her telecommunications company.
This time, users will be able to purchase phones and monthly plans using their MOTHER or Solana (Sol) tokens. This movement seeks to increase the usefulness of its MOTHER cryptocurrency, launched less than a month ago and which has already shown notable volatility, although with a positive overall performance.
Tomorrow I’m finally relaunching the telecommunication company I co-founded and you will be able to purchase phones, or month to month cell plans using $MOTHER or Sol 🥳
Ad campaign n rollout to follow late this week. Exciting 🙊
— IGGY AZALEA (@IGGYAZALEA) June 9, 2024
The announcement comes following the recent opening of a MOTHER-branded merchandise store, which helped boost the token’s value in the market. In the last 24 hours, MOTHER is up 18%, outperforming other tokens in the cryptocurrency sector, according to data from CoinGecko. In comparison, the CoinDesk 20 index, which measures the overall performance of the crypto market, has fallen 0.3%.
Azalea shared the news on her X account (formerly known as Twitter), expressing her excitement for this new phase of her company. “Tomorrow I will finally relaunch the telecommunications company I co-founded and you will be able to purchase phones or monthly plans using $MOTHER or Sol,” he wrote. Additionally, she promised an ad campaign and full rollout by the end of this week.
Unreal Mobile will be the service provider for the phones, offering plans ranging from $20 to $80 per month, depending on data usage and network spectrums. Sphere Labs will be in charge of managing the payment infrastructure, although, until the time of the announcement, it did not offer a native token.
The success of the phones sold by the Solana blockchain, particularly the Saga model that sold out in 2023, has served as inspiration for this new Azalea venture. The popularity of Solana-based tokens has grown, with pre-sales of the second Saga model already exceeding 100,000 units as of February 2024.
The MOTHER token, which emerged as a meme cryptocurrency in late May, has been the subject of debate among cryptocurrency enthusiasts.
While some feared it was a ploy by Azalea to make a quick profit, others saw it as an opportunity to demonstrate what widespread token adoption could look like in the future.
Iggy Azalea continued commitment to growth
Azalea’s continued promotion and support of its token has proven to be beneficial to early investors. The token’s market value has grown from less than $10 million to more than $200 million in just a few weeks.
This notable increase reflects not only Azalea’s popularity as a public figure, but also the growing interest and acceptance of cryptocurrencies in different aspects of everyday life.
The relaunch of its telecommunications company and the integration of cryptocurrency payments represent a significant step towards consolidating the MOTHER token as a viable and practical option in the market. As more people adopt this form of payment, the stability and value of the token is expected to continue to increase.
Azalea’s initiative is an example of how cryptocurrencies can transcend their traditional use as investment instruments and become everyday currencies.
This innovative approach could usher in a new era where celebrities and cryptocurrencies collaborate to offer accessible services and products to a wider audience. The evolution of the crypto market, driven by influential figures like Azalea, remains a fascinating and constantly developing area.
