TL;DR
- The team behind the Melania memecoin liquidated over $1.5 million in tokens using a DCA strategy, avoiding large-scale instant sales.
- In two moves, they sold 3.19 million MELANIA tokens and received over $1.5 million in SOL. No new transactions have been confirmed.
- Despite the selling pressure, MELANIA climbed more than 20% in a week. Additionally, a whale opened a $1.33 million short position against the TRUMP token.
The team behind the Melania memecoin made sales exceeding $1.5 million in recent days, applying a progressive selling strategy to avoid sharp market drops.
Instead of liquidating large amounts at once, they split the operations into smaller blocks — a technique known as Dollar-Cost Averaging (DCA), which helps soften the impact of increased supply on the token’s price.
The #Melania team didn’t just add or remove liquidity to sell $MELANIA, they also employed a DCA strategy for direct sales!
2 days ago, they sold 1.18M $MELANIA for 4,230 $SOL($632K) using the DCA strategy.
Today, they are selling another 2.01M $MELANIA($938K) through the DCA… pic.twitter.com/FQBUghEogv
— Lookonchain (@lookonchain) April 28, 2025
According to data from the Lookonchain platform, this series of sales included two notable transactions. First, the team sold around 1.18 million MELANIA tokens, receiving 4,230 SOL, equivalent to about $632,000. Shortly after, they completed another sale of 2.01 million tokens, securing an additional $938,000. This pattern of regular sales suggests they could continue liquidating assets in the coming days, although there’s no official confirmation of new transactions.
MELANIA Climbs, but Remains Far from Its ATH
Despite the selling pressure, MELANIA managed to rise over 20% in the past seven days. However, its price dropped by nearly 6% in the last 24 hours, settling around $0.45. The token’s market capitalization currently stands at $247.7 million — still a long way from the $13.70 per unit it reached in January, during Donald Trump’s presidential inauguration week.
Meanwhile, the market for celebrity-linked memecoins remains highly volatile. A whale opened a $1.33 million short position against the TRUMP token, using 2x leverage. This position would be liquidated if the price moves above $21.50. At the moment, TRUMP trades around $14.92, with a modest 1.6% daily increase and a market capitalization hovering near $2.98 billion.
