The popular Ethereum Rainbow wallet has officially confirmed the news its community was waiting for: its points program will convert into an on-chain token. Rainbow schedules the RNBW token launch for the fourth quarter of 2025, marking a decisive step in its strategy to dethrone its main competitor, MetaMask.
Key Details of the RNBW Token Launch
The Rainbow wallet announcement comes almost two years after the start of its Rainbow Points program in December 2023. The team designed this program to reward on-chain activity from users, incentivizing actions like swaps, holding assets, and, crucially, migrating from rival wallets.
Observers dubbed the Rainbow wallet strategy a “vampire attack” at the time, as it offered point multipliers to those who abandoned MetaMask to join its platform. This points system will now serve as the basis for the token RNBW airdrop distribution, identifying and rewarding the most loyal and active users of the ecosystem.
Although the company has not yet revealed the full tokenomics details, it has offered some clues. Estimates suggest that approximately 20% of the circulating supply will be available at the Token Generation Event (TGE). Furthermore, Rainbow recently offered 4% of the total RNBW supply in an attempt to acquire the Clanker protocol, a token launch platform.
Context: The Long Battle for Wallet Dominance
This launch does not happen in a vacuum. It represents a significant escalation in the wallet wars. Rainbow wallet has maintained an aggressive marketing campaign, highlighting its lower fees and a superior user experience compared to MetaMask, which has dominated the market for years.
The token RNBW seeks to solve a fundamental problem for infrastructure protocols: user loyalty. By turning users into owners through governance, Rainbow wallet aims to create a sticky community. This strategy contrasts sharply with that of MetaMask, which, despite immense community demand, has not yet launched its own token.
The founders have insisted that the primary goal of the token RNBW is decentralization. Christian Baroni, co-founder, has emphasized that the token will allow the community to vote on the future of the protocol, aligning with the Web3 ethos of community ownership.
Implications for the Market and Pressure on MetaMask
The most immediate implication of this announcement is the enormous pressure it places on ConsenSys, the parent company of MetaMask. Speculation about a $MASK token has been a hot topic for years, and MetaMask’s inaction has been a source of frustration for many users.
Coincidentally, ConsenSys CEO Joe Lubin himself recently hinted that a MetaMask token “is on the way” and could arrive sooner than you would expect. The move by Rainbow wallet could be the final catalyst that forces MetaMask to finally execute its own airdrop, which could result in one of the largest value distribution events in crypto history.
For investors, the token RNBW becomes an asset to watch. Although its main purpose is governance, successful protocol airdrops historically generate considerable speculative buzz. The launch’s success will depend on the real utility it offers and Rainbow wallet’s ability to continue attracting users from its competitors.
Conclusion and Future Outlook
The token RNBW announcement is the fulfillment of a nearly two-year-old promise. With a launch planned for Q4, Rainbow wallet is positioning itself as a platform owned by its users.
The development team also announced a series of improvements to the application, including real-time price updates and improved charting, with future plans to integrate perpetuals trading. These moves indicate that Rainbow wallet is betting on continuous innovation to capitalize on the airdrop’s momentum and solidify its market position.
