On Monday, Crypto.com announced a partnership with Coca-Cola and digital artist GMUNK to release a collection of 10,000 NFTs (non-fungible tokens) to celebrate the FIFA World Cup 2022 in Qatar.
As maintained in the Monday report, the NFTs will be created by tracking players’ in-game movements during FIFA World Cup matches. Moreover, fans can buy the NFTs after they sign up for a Crypto.com NFT platform account. For a chance at winning a Coca-Cola “Piece of Magic” NFT, fans can register on Coca-Cola’s fan zone website.
The Coca-Cola “piece magic” collection uses soccer data as a paintbrush to define densities, behaviours, and colour applications, demonstrating passion and tenacity for the World Cup players as they compete on the pitch, according to digital artist GMUNK, one of the top NFT artists in the field.
On the other hand, Steven Kalifowitz, Chief Marketing Officer at Crypto.com, claims that this year’s FIFA World Cup will be the first to use Web3 technology.
“It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain,” he said. “Together we are creating a completely new form of memorabilia.”
The general manager of the FIFA World Cup, Nazli Berberoglu, also expressed his admiration for the partnership with GMUNK and praised his artistic talent as well as the collection’s overall beauty, saying that “their athleticism and performance will inspire incredible works of digital art.”
Crypto.com’s CRO Token Experiences a Brief Rise
After the partnership with Coca-Cola and GMUNK came online on Monday, Cronos (CRO), the native token of the Crypto.com exchange, rose as much as 10%. As of press time, however, it has fallen to a loss of 9.87% and is currently leading the list of the day’s top losers on Coinmarketcap.
In addition, CRO has dropped by about 50% over the past month as a result of the FTX-related collapse in the cryptocurrency markets, and it is currently trading at around $0.066 compared to its all-time high of $0.89 set in 2021.
Coca-Cola is one of the most recent international corporations to capitalize on World Cup euphoria, and Crypto.com is the most recent cryptocurrency company to do the same.
The world’s biggest cryptocurrency exchange, Binance, enlisted football legend, Cristiano Ronaldo, with his NFT collection, as The Cryptocurrency Post reported last month. The nonfungible tokens give owners access to a variety of benefits, including mystery boxes, entry into contests, and a personalized message from Ronaldo.