Digital asset manager Bitwise announced this Wednesday, January 14, the launch of seven exchange-traded products denominated in Swedish krona. This initiative allows local investors to gain Bitcoin exposure and other digital assets in a regulated and efficient manner. According to the official source, these instruments will be available to both retail and professional investors through standard brokerage accounts in Sweden.
On the other hand, the offering includes spot products backed by institutional custody for Bitcoin, Ether, and Solana. The structure of these ETPs allows users to benefit from staking rewards on networks like Solana and Ethereum directly. Likewise, the company has integrated a hybrid product combining gold and cryptocurrencies to diversify market risk. In this way, Swedish savers can access tax-advantaged structures through their traditional ISK accounts.
Furthermore, all assets backing these products are kept in cold storage under strict corporate security measures. Bitwise confirmed that holdings are verified through weekly independent audits to ensure total transparency to European regulators. Therefore, the arrival of these institutional financial products strengthens the ecosystem of cryptocurrencies in the Nordic region. This expansion follows the firm’s previous growth in markets such as London and Switzerland.
Bitwise accelerates European expansion with diversified products in 2026
On the other hand, the company has appointed Marco Poblete and Andre Havas to lead its operations in Northern Europe. This strategy seeks to capitalize on the growing interest in digital assets following Bitwise’s acquisition of ETC Group in 2024. Since the European regulation offers a much more stable framework than other jurisdictions, adoption continues to increase significantly. For this reason, the availability of diversified funds like the MSCI Digital Assets attracts conservative capital.
It is important to note that Bitwise’s growth is not limited solely to European territory during this fiscal year. The firm has also expanded its presence in the United States following recent improvements in the sector’s regulatory clarity. Proposals have also been filed with the SEC to launch funds linked to tokenization and stablecoins soon. In this way, the company positions itself as a global bridge between traditional finance and the decentralized digital economy.
What impact will the adoption of generic listing standards have in 2026?
According to Bitwise researcher Ryan Rasmussen, the market could see the launch of more than one hundred similar products during this year. This is because the SEC adopted new standards in September designed to significantly speed up government approval times. Therefore, mass access to regulated investment vehicles will transform how the public interacts with digital assets. Ultimately, the standardization of these financial products facilitates the entry of institutional capital on a large scale.
Finally, the integration of Solana into staking funds marks an evolution in passive returns for traditional investors. The ability to earn additional benefits without managing technical infrastructure is a critical value-add for today’s wealth managers. Without a doubt, the digital asset market is maturing into a phase of full integration with banking systems. Consequently, competition among asset managers will drive constant innovation in the products offered to the public.
