TL;DR
- Metaplanet, the Japanese firm dubbed the “MicroStrategy of Asia,” has appointed Eric Trump as a strategic advisor to accelerate global Bitcoin adoption.
- The company acquired 150 BTC on March 18 as part of its bold plan to reach 21,000 BTC by 2026.
- With a 60.8% return so far this year, Metaplanet is doubling down on crypto, aiming to lead the future of Bitcoin-based finance.
In a move that could redefine institutional Bitcoin adoption across Asia, Metaplanet, the Japanese firm known for its aggressive Bitcoin treasury strategy, has appointed Eric Trump, son of the U.S. President Donald Trump, to its newly created Strategic Board of Advisors. According to Metaplanet’s representative director, Simon Gerovich, the decision is aimed at solidifying the company’s position as a major player in the global Bitcoin economy.
Eric Trump’s extensive background in real estate and finance was cited as a critical asset for propelling the company’s long-term vision.
“Trump’s passion for the Bitcoin community and his strategic mindset make him an invaluable asset to our mission,”
Gerovich stated during the announcement.
Metaplanet Aims to Lead Institutional Bitcoin Adoption
Eric Trump is just the beginning. Metaplanet plans to bring more influential global leaders onto its Strategic Board to help push Bitcoin into mainstream institutional portfolios. This isn’t just a PR move, the company is widely referred to as the ‘Asian MicroStrategy’, a nod to Michael Saylor’s similar Bitcoin accumulation strategy in the West.
On March 18, Metaplanet purchased 150 BTC worth 1.88 billion yen (approximately $83,671 per coin), adding to its growing reserves. Just weeks earlier, on March 5, the firm acquired 497 BTC, a move that triggered a nearly 20% surge in its stock price.
A Bold Bet in a Volatile Market
Metaplanet now holds 3,200 BTC, with an average acquisition cost of $83,107 per coin, resulting in a modest profit of around 1.8%. However, the firm faced pressure in March 2025 when Bitcoin briefly dropped to $76,555, putting its holdings at risk.
Despite that dip, the market has shown signs of recovery. At the time of writing, Bitcoin is trading at $84,413, giving Metaplanet a narrow but positive margin. This not only reaffirms the company’s long-term strategy but also highlights its resilience amid crypto volatility.
This kind of institutional commitment to Bitcoin sends a powerful message: that crypto is no longer fringe, but a strategic asset for future-focused firms. With high-profile names like Eric Trump entering the scene, the world may be edging closer to a true tipping point in global Bitcoin adoption.
