TL;DR
- Gemini has added 14 new tokenized US stocks, bringing its EU offering to 37 24/7 tradeable tokens, unlocking access to brands like Nike, McDonald’s, Adobe, Snowflake, and Rocket Lab via blockchain.
- Each token is 1:1 backed and issued on Arbitrum Layer 2, with Malta-regulated custody and a flat 1.49% fee, eliminating market-hour constraints and traditional brokerages.
- The move ramps up competition in the tokenized equity space as Robinhood, Kraken, and Bybit race to capture Europe’s growing appetite for digital stock exposure.
European crypto traders just got a major upgrade as Gemini, the US-based exchange, announced the launch of 14 additional tokenized US equities for investors across the European Union. Building on its June rollout, the move pushes Gemini’s total lineup to 37 stock tokens available around the clock. From athletic wear and coffee giants to cutting-edge tech firms, this expansion marks a bold stride in democratizing access to top-tier Wall Street assets via blockchain.
Thanks for attending the Gemini List-a-Thon!
30+ tokenized stocks are now available to trade on Gemini 🚀 pic.twitter.com/qnFrHNZOHT
— Gemini (@Gemini) July 14, 2025
EU Market Access Expands
On July 14, during a livestream dubbed “List-a-Thon,” Gemini revealed the addition of 14 heavyweight stocks to its EU platform, including Nike, McDonald’s, Starbucks, and Coca-Cola. This tranche follows last month’s inclusion of 21 tokens such as Apple, Tesla, Amazon, Microsoft, and Nvidia.
For European investors, the widening catalog means seamless entry into US markets without traditional brokerages or market hours constraints, all through a user-friendly crypto interface.
A Spectrum of Sector Leaders Join
Gemini’s new offerings span industries to bolster portfolio diversification. Fast-food titans like Yum! Brands, parent of KFC, Taco Bell, and Pizza Hut, stand alongside consumer staples giants. SaaS powerhouses Cisco, Adobe, and Snowflake bring tech exposure, while travel and logistics heavyweights, Delta Air Lines, Booking Holdings, Carnival Corporation, and Rocket Lab, round out the mix. Each token mirrors its underlying stock 1:1, granting the same economic rights under EU financial regulations.
Seamless Trading on Arbitrum
Under the hood, all token issuance is managed by Dinari and minted on the Arbitrum Layer 2 network for cost-efficient, fast settlement. Gemini Intergalactic EU Artemis Ltd., regulated by Malta’s MFSA, handles compliance and custody. The platform supports 24/7 trading, charging a flat 1.49% transaction fee. This frictionless environment eliminates trading windows and geographical barriers, letting investors buy, hold, and sell top stocks anytime.
Industry Competition Heats Up
Gemini’s ambitious push lands as rivals race to tokenize equities. Robinhood’s Stock Tokens debut on Arbitrum faced regulatory headwinds and public disavowals from firms like OpenAI. Meanwhile, Kraken and Bybit have rolled out their own stock token products, each vying for a slice of the growing tokenized asset pie.
