Nordea, the largest investment bank in the Nordic region, has officially confirmed its plans to launch its first exchange-traded product (ETP) linked to Bitcoin. This launch is scheduled for December 2025. The initiative will be developed in a strategic partnership with the prominent asset manager CoinShares. This announcement marks a significant shift in the bank’s stance, which previously maintained skepticism towards crypto assets, now opening its platforms to Nordea’s Bitcoin ETP.
The new product will be a Bitcoin ETP fully developed and managed by CoinShares. It will be available to all Nordea clients directly through their usual investment platforms. This decision represents the financial entity’s first formal foray into products directly linked to cryptocurrencies. The bank had maintained a cautious stance for years. However, the growing maturity of the market and undeniable institutional demand have been key factors in this strategy change.
Nordea’s decision does not arise in isolation. It is based on the notable improvement of regulatory frameworks in the region, specifically thanks to the implementation of the European Union’s MiCA regulation. Although MiCA had a complex start, its consolidation has made it easier for more financial companies to obtain the necessary licenses smoothly. Nordea’s entry is a relevant milestone, given its scale in the Nordic region. This move validates the growing acceptance of digital assets within traditional banking, or TradFi.
Will Northern Europe Become the Next Web3 Investment Hub?
Although retail adoption of cryptocurrencies in Northern Europe has been slower than expected in 2025, the institutional sector shows a clear appetite for regulated products. The potential success of Nordea’s Bitcoin ETP could set a crucial precedent in the market. It could encourage Nordea to expand its future offerings to include ETPs based on other leading altcoins. This launch occurs in a favorable context. Swedish exchanges have already begun listing a series of Bitcoin and other crypto-asset ETPs recently.
This step by Nordea reinforces the idea that institutional investors are actively seeking regulated and secure exposure to Bitcoin. For its part, CoinShares has not yet publicly commented on the specific details of the agreement. Nonetheless, its recent profitable financial results and its efforts to expand crypto ETFs in global markets suggest a long-term strategic collaboration. The market will closely watch the performance of this product when it goes live in 2026. Its success could accelerate the adoption of similar products by other major banks on the European continent.
