Ripple completed a new acquisition amid a broader campaign of strategic purchases aimed at expanding its institutional offering. At the same time, XRP recorded a 15% weekly drop and an 18.3% decline over 30 days, underscoring the gap between corporate execution and market performance. The contrast highlights how business momentum can diverge from price action driven by external factors.
In 2025, Ripple accelerated acquisitions to build infrastructure for institutional clients. According to the data, notable operations include the purchase of GTreasury for $1,000 million (October 16, 2025) to enter corporate treasury management; the acquisition of Hidden Road for $1,250 million (rebranded as Ripple Prime) to offer prime brokerage services in the U.S.; the purchase of the stablecoin platform Rail for $200 million (August 2025); and, more recently, the acquisition of Palisade (November 3, 2025) to strengthen custody and real-time payments. These moves position the company as a comprehensive provider of institutional custody, liquidity and trading solutions.
Between October 28 and November 4, 2025, XRP fell approximately 15% and 18.3% over 30 days, trading in a $2.09–$2.43 range according to the same data. The divergence between expansion and token performance underscores the separation between business progress and a market sensitive to external drivers.
Ripple, acquisitions and XRP downgrade
The acquisitions reinforce Ripple’s ability to offer integrated solutions to treasuries and custodians, which could accelerate institutional adoption of its services. This architecture consolidates custody, liquidity, and trading into a single institutional stack.
XRP’s decline indicates the token’s valuation remains tied to market sentiment, regulatory delays, and sell-offs for profit-taking and insider selling. Volatility persists as external factors overshadow operational progress.
Regulatory timelines and ETF reviews continue to feed volatility, while the acquisitions reflect a long-term bet on infrastructure. An upcoming milestone is the planned launch of a spot XRP ETF by Canary Capital Group on November 13, 2025, an event that could change demand dynamics if it materializes.
In summary, Ripple strengthens its institutional architecture while XRP remains vulnerable to market volatility and uncertain regulatory schedules, leaving the near-term price action decoupled from the company’s expansion initiatives.
