TL;DR
- The Spanish coffee chain Vanadi Coffee plans to invest over $1.1 billion in Bitcoin as part of an ambitious effort to reinvent its business model.
- Company chairman Salvador Martí has proposed transforming the enterprise into a BTC-focused entity after recording €3.7 million in losses in 2024.
- The strategy has already begun, with an initial purchase of 5 BTC, and Vanadi is now seeking convertible financing to continue accumulating cryptocurrency as a strategic reserve asset.
Vanadi Coffee, a well-known Spanish coffee shop chain, has just announced a radical shift in its financial direction: it aims to become a Bitcoin-centric company. Chairman of the board Salvador Martí has formally requested authorization to allocate up to €1 billion (more than $1.1 billion) toward Bitcoin accumulation. This bold move comes after a tough financial year for the company, which ended 2024 with losses exceeding its total annual revenue. Vanadi is not merely trying to survive, it seeks to completely reinvent itself within the emerging economic paradigm represented by decentralized digital money.
Martí, who already acquired 5 BTC two weeks ago for approximately half a million dollars, is openly inspired by the American company MicroStrategy. Just as Michael Saylor did in the U.S., the Spanish executive plans to fund BTC acquisitions through convertible debt lines and new stock issuances. The proposal will be submitted to a board vote on June 29.
From Selling Products to Building Digital Wealth
This is not just a move to diversify assets or hedge against inflation. Vanadi, like other companies that have adopted Bitcoin as a reserve asset, is embracing a long-term vision in which digital value may surpass even the original product offering. Firms from a wide range of industries — from logistics in Asia to sports in Europe — have already begun this transition, viewing Bitcoin not as a passing trend but as a new standard for value preservation.
Gamestop, another recent case, made a similar decision to Martí’s in March and is now listed among the largest corporate holders of BTC. In just three months, this strategy has significantly boosted its market capitalization, while also strengthening its appeal to younger, tech-savvy investors.
Bitcoin as a Global Business Strategy
These kinds of transformations reveal a generational shift within corporate boards: a search for greater independence from the traditional financial system and a growing affinity for scarce, decentralized assets like Bitcoin. While it’s true that BTC remains subject to volatility, its institutional adoption is no longer a fringe phenomenon — it’s becoming a solid strategy embraced by forward-thinking leaders.
Vanadi Coffee is going all in, not for hype, but because it believes the future of finance won’t be written in euros or dollars, but in code.
