Asset Entities rises after the merger with Strive, which launched a plan to establish a Bitcoin treasury of $1.5 billion. The operation, approved by shareholders, aims to turn the resulting entity into a publicly traded company, includes an initial private contribution of $750 million, and triggered a spike with increased volatility in ASST.
Currently, ASST trades at $8.77, with a market capitalization of $134.49 million and a daily change of +8.41%.
Context and Treasury Plan
The company will focus on holding Bitcoin as a treasury asset, redirecting its strategy toward accumulating BTC with a target of $1.5 billion and an initial contribution of $750 million, as announced on May 7, 2025.
The merger also aims to convert the resulting entity into a publicly traded company, keeping the stock ticker ASST. This strategy effectively turns the balance sheet into direct exposure to Bitcoin, linking the company’s valuation to the cryptocurrency’s price movements.
Market Reaction and Accumulation Strategy
The approval of the merger generated a spike in ASST and increased volatility following the announcement on September 10, 2025. The market responded with higher trading volume and wider price swings, indicating that investors are reassessing conviction and operational risks.
Strive Asset Management, associated with Vivek Ramaswamy, will lead the accumulation strategy. The documents indicate that management will require:
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Secure custody solutions
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Clear tax policies
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Risk controls to mitigate high volatility and potential regulatory changes
Implications for the Crypto Ecosystem
The decision impacts traders, corporate treasuries, and risk managers:
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For corporate treasuries, it serves as a test case for the feasibility of allocating significant capital to Bitcoin.
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For traders and derivatives managers, the higher concentration may increase interest in perpetuals and futures linked to ASST and its Bitcoin holdings.
Governance and custody require security and transparency frameworks for digital assets, while regulatory risks could affect the company’s value and operations.
Conclusion
The merger formalizes the intent to create a publicly traded company with $1.5 billion in Bitcoin on its balance sheet, backed by an initial private contribution of $750 million. The shareholders’ approval triggered the ASST price surge reported on September 10, 2025.
