Trump Media & Technology Group will issue non‑tradable digital tokens to shareholders who hold at least one full share of DJT stock as of that record date. The company says Crypto.com will mint, display on the blockchain and custody the tokens.
The tokens are intended for use inside the company’s ecosystem — notably for Truth Social subscriptions and rewards — but, according to the company, they will not be convertible to fiat, confer equity or be tradable on secondary markets.
Eligibility for the distribution is straightforward: ownership of at least one full share of DJT as of the Feb. 2 record date. Crypto.com is named as the technical and custodial partner and will manage the minting and on‑chain presentation of the tokens.
Trump Media describes the initiative as an engagement tool. “to foster enhanced shareholder engagement and to weave these digital assets into the company’s broader blockchain rewards strategy,” the company said, framing the tokens as utility within its products rather than a financial instrument.
Strategic and financial context for Trump Media
The airdrop forms part of a broader crypto strategy by the company. Recent disclosures cited by the company point to ongoing investments in Bitcoin and plans to develop a utility token on the Cronos blockchain in partnership with Crypto.com.
Those financial filings also show headwinds: recent quarterly reports referenced net losses and a decline in the value of the company’s Bitcoin holdings, with those declines only partially offset by gains in other digital assets. Despite that performance, the company has signaled continued commitment to a crypto‑forward roadmap.
With the Feb. 2 record date approaching, investors should treat the distribution as a corporate engagement measure rather than a cash or equity issuance. Because the tokens are non‑tradable and under Crypto.com’s custody, the immediate market impact on DJT liquidity should be limited; the principal effects are likely to be behavioral—driving subscription activity and platform use.
Regulators and compliance teams will watch how the company implements custody, on‑chain presentation and any future adjustments to token utility or transferability, which would materially change market and regulatory dynamics.
