TL;DR
- Japanese firm Metaplanet has acquired 1,241 new BTC worth $126.7 million, officially surpassing El Salvador in total bitcoin holdings.
- The company now owns 6,796 BTC, equivalent to over $706 million.
- With an aggressive strategy launched in April 2024, Metaplanet aims to reach 10,000 BTC by the end of 2025, positioning itself as Asia’s leading crypto reference.
Tokyo-listed investment firm Metaplanet announced on Monday the purchase of 1,241 bitcoins for a total of 18.4 billion yen (approximately $126.7 million), at an average price of $102,119 per BTC. With this acquisition, its reserve has reached 6,796 BTC, surpassing El Salvador, which until now held the top spot among public bitcoin holders with 6,174 BTC, according to its official Bitcoin Office.
Metaplanet’s strategy has drawn attention for its similarity to that of MicroStrategy, the American giant led by Michael Saylor, which currently tops the global list of institutional holders with over 555,000 BTC. But what’s truly interesting is that Metaplanet is neither a government nor a major tech company from Silicon Valley, it’s a Japanese investment firm betting big on transforming its treasury into a sovereign digital asset. This approach has made it a clear example of the new role companies can play in the adoption of decentralized assets like bitcoin on an institutional level, gaining significant global recognition in the process. As a result, it’s not only attracting attention from crypto enthusiasts but also positioning itself as a key player.
Target: 10,000 BTC Before 2026
Since launching its acquisition strategy in April 2024, Metaplanet has conducted 14 bond issuances to finance its bitcoin purchases without diluting shares, becoming the largest corporate BTC holder in Asia and the 11th largest worldwide. The company has also developed its own indicators such as “BTC Yield”, which measures value creation per share through bitcoin accumulation.
In Q2 2025, this indicator already stands at 38%, reflecting the positive impact the strategy is having on shareholders. The company doesn’t hide its ambitions: to reach 10,000 BTC by the end of 2025, a figure that, at current bitcoin prices, would represent more than $1 billion in digital assets.
The firm’s share price rose by 3.82% following the announcement, signaling market confidence in its strategy. For the crypto ecosystem, this sends a clear message: nations are no longer the only ones leading the decentralized money revolution, companies too can act as new digital sovereign players, influencing the global economic landscape.
