TL;DR
- Avalanche has partnered with Sports Illustrated Tickets to integrate blockchain technology into the Box Office NFT ticketing platform, enhancing security, transparency, and efficiency.
- The launch of Box Office on Avalanche offers comprehensive event management and ticketing solutions, transforming traditional tickets into dynamic digital assets.
- Sports Illustrated Stadium will utilize Avalanche-powered blockchain ticketing for all events, marking the first sports venue to fully adopt this technology.
Avalanche, a decentralized Layer-1 blockchain, has partnered with Sports Illustrated Tickets to revolutionize the ticketing industry. This collaboration will see the integration of Avalanche’s blockchain technology into SI Tickets’ primary NFT ticketing platform, Box Office.
The partnership aims to enhance the ticketing experience by leveraging the benefits of blockchain technology, including security, transparency, and efficiency.
Next Generation Sports and Fan Experiences, powered by Avalanche 🏟️@si_tickets_ and the @NewYorkRedBulls announce a historic 13-year partnership, renaming the Red Bull Arena to Sports Illustrated Stadium and integrating blockchain technology for ALL live event ticketing! pic.twitter.com/WEZe8smHzO
— Avalanche9000 🔺 (@avax) December 11, 2024
Launch of Box Office on Avalanche
SI Tickets, the fan-first ticketing site from Sports Illustrated, has officially launched its NFT ticketing platform, Box Office, on the Avalanche blockchain.
Launched in 2023, Box Office provides comprehensive event management and ticketing solutions for sports, music, conferences, and conventions of any size worldwide. The integration with Avalanche unlocks new possibilities for NFT ticketing, offering event hosts and attendees a seamless and engaging experience.
Benefits of Blockchain-Based Ticketing
The use of Avalanche’s blockchain technology brings numerous advantages to the Box Office platform. Avalanche’s low transaction fees, near-instant finality, and high throughput are essential for supporting high-volume events.
These features have significantly enhanced SI Tickets’ Super Ticket™ NFT functionality, allowing event hosts to connect with attendees through NFT videos, collectibles, exclusive offers, loyalty benefits, and more.
This innovative approach transforms traditional tickets into dynamic digital assets, providing new engagement opportunities before, during, and after events.
Sports Illustrated Stadium: A Historic Milestone
In a historic move, the iconic New York Red Bulls venue in Harrison, New Jersey, has been rebranded as Sports Illustrated Stadium under a 13-year partnership between Major League Soccer and Sports Illustrated Tickets.
Starting in 2026, the stadium will utilize Avalanche-powered blockchain ticketing for all events, including New York Red Bulls and Gotham FC matches, international soccer games, concerts, and community gatherings.
This marks the first sports venue to fully adopt blockchain-based ticketing, setting a precedent for future collaborations and innovations in the industry. The partnership between Avalanche and Sports Illustrated Tickets is poised to redefine the ticketing landscape.
By integrating blockchain technology, the collaboration aims to provide a secure, efficient, and engaging ticketing experience for fans and event organizers alike. The success of Box Office and Sports Illustrated Stadium will likely inspire further advancements and partnerships in the world of live events.
