Tether announced a $150 million investment in Gold.com to acquire a 12% stake in the company. With this investment, it acquires 3,371 tokens at a price of $44.50 and enhances its issuance capacity for the gold-backed XAU₮ token.
Tether announced a $150 million investment aimed at enhancing its issuance capacity for the XAU₮ token. In total, Tether purchased 3,371 tokens, paying $44.50 each, acquiring a 12% stake in Gold.com.
Tether CEO Paolo Ardoino, described the investment as providing the company with greater security in the face of a highly volatile and rapidly changing crypto market. He emphasized that the key to this investment lies in holding reserves in a commodity like gold, which is currently experiencing one of its strongest periods in history. Gold.com CEO Greg Roberts stated that the investment validates the company’s vertical integration across the physical gold business and digital distribution channels.
The transaction was presented by Tether’s management as a long-term allocation and includes a commitment from Gold.com to allocate $20 million of the proceeds to XAU₮, with the goal of increasing liquidity and retail access to tokenized gold.
Tether finds support amid a turbulent market
Both Tether and Gold.com stated that the sale was made in an attempt to scale the distribution of XAU₮ and connect the on-chain and physical gold markets. Tether’s XAU₮ currently represents a dominant share of the tokenized gold sector, which has surpassed the multi-billion dollar threshold. Furthermore, Tether holds its gold reserves physically in secure vaults located in Switzerland, providing greater transparency and backing for its token.
The agreement is designed to increase the liquidity and retail reach of tokenized gold and to enable customers to acquire physical gold bars using Tether (USD₮) and the recently introduced, federally regulated USA₮ stablecoins. One key consideration is whether auditors, vault custodians, and regulators choose to mint the stablecoin in their treasuries in the near term.
For investors and product teams, the immediate implications are clear: an expanded distribution channel for XAU₮ and a stronger capital base for Gold.com’s digital offerings. For compliance and risk teams, the announcement indicates that next steps will depend on formalizing custody, auditability, and obtaining any necessary regulatory approvals to enable physical gold purchases based on stablecoins.
