Tether, the issuer of the largest stablecoin on the market, has announced its plans for the launch of the USAT stablecoin. The goal is ambitious. The company seeks to reach 100 million users in the United States. The strategic rollout is scheduled for December 2025.
To lead this local expansion, Tether has appointed Bo Hines as CEO of Tether USAT. The new digital asset, USAT, is designed to comply with U.S. federal law. This includes regulations like the GENIUS bill. The approach seeks to minimize regulatory friction from the start.
Mass adoption will be supported by key alliances. Tether closed a deal with the social platform Rumble, which has 51 million active users. Rumble’s upcoming wallet will integrate USAT. Furthermore, it will allow tipping in Bitcoin. For institutional support, they will rely on Cantor Fitzgerald LP and custody from Anchorage Digital.
USAT’s ambition is framed within Tether’s global scale. Its main stablecoin (USDT) reports $182 billion in circulation. The firm claims to serve 500 million users worldwide. This move represents a significant effort to capture the regulated U.S. market.
Can Tether’s diversification drive USAT adoption?
The launch of the USAT stablecoin is being funded by new investments. Tether is actively diversifying its portfolio. It has invested over $200 million in gold projects. It also reports $8.7 billion in gold reserves. These funds, along with investments in AI and fintech, are powering the USAT deployment.
Direct access to Rumble’s audience will facilitate initial onboarding. However, competition in the stablecoin sector is intense. Some analysts view this race as a zero-sum game. USAT’s entry will increase pressure on established issuers and could redistribute market liquidity.
The key milestone will be the scheduled launch in December 2025. The reaction of U.S. regulators will be decisive. It will be closely watched whether USAT converts its alliances into sustained adoption. Success will depend on legal and operational validations in the country.
