TL;DR
- Bold Media Expansion: Tether invests €10M in Italian firm Be Water, acquiring a 30.4% stake to diversify beyond crypto.
- Tech-Powered Transformation: The partnership harnesses blockchain and advanced digital infrastructure to revolutionize content creation and distribution.
- Empowering Independence: Tether aims to safeguard editorial freedom and boost transparency, setting a new benchmark for modern media innovation.
Tether has taken a bold step into the media industry with a €10 million investment in Be Water, an innovative Italian media company. This strategic move grants Tether a 30.4% equity stake in Be Water, marking a significant diversification of its portfolio beyond the cryptocurrency sector.
The partnership aims to revolutionize content creation and distribution by leveraging advanced technology and blockchain solutions. Be Water specializes in producing and distributing films, documentaries, podcasts, and live events. With Tether’s support, the company plans to enhance its digital infrastructure and expand its reach both in Italy and globally.
This collaboration underscores Tether’s commitment to fostering innovation across industries, aligning with its broader vision of supporting independent and technology-driven ventures.
Empowering Independent Media
One of the key objectives of this partnership is to preserve and promote editorial independence. Tether CEO Paolo Ardoino emphasized the importance of empowering media companies to resist external pressures and maintain creative freedom. Be Water’s Executive Chairman, Guido Maria Brera, echoed this sentiment, highlighting the company’s mission to produce diverse and independent content across multiple platforms.
The investment will also bolster Be Water’s investigative journalism arms, Chora Media and Will Media, enabling them to deliver high-quality, independent reporting. By integrating blockchain technology into its operations, Be Water aims to set new standards for transparency and accountability in the media industry.
A Broader Vision for Innovation
Tether’s foray into the media sector is part of a larger strategy to diversify its investments and influence. In recent years, the company has ventured into various industries, including biotech, sports, and video platforms. Notable investments include a $775 million stake in Rumble and a $200 million investment in BlackRock Neurotech.
This latest move reflects Tether’s ambition to shape narratives and drive technological advancements beyond the crypto space. By supporting Be Water, Tether is not only expanding its business horizons but also contributing to the evolution of modern media.
The Future of Media and Blockchain
Tether’s investment in Be Water represents a groundbreaking fusion of blockchain technology and media innovation. As the partnership unfolds, it promises to redefine how content is created, distributed, and consumed, setting a new benchmark for the integration of technology and storytelling.
