A company tied to the Trump family will inject capital and buy Dogecoin-mining hardware, adding computing power that could influence profit margins and market sentiment. The move affects miners, corporate treasuries and traders who hold DOGE, as operational scale and public perception shift with new investment.
Thumzup Media plans to transfer $2.5 million to DogeHash Technologies and ship more than 500 new ASIC rigs, alongside an acquisition via 30.7 million of its own shares, setting up a larger footprint in Scrypt-based mining.
Thumzup Media will transfer $2.5 million to DogeHash Technologies and deliver over 500 ASIC miners, while also acquiring DogeHash by issuing 30.7 million shares. The shareholder letter frames the cash infusion as a direct catalyst for capacity expansion.
Deal details and Mining conditions
DogeHash currently runs about 2,500 rigs, with a potential total of 3,500 ASICs after the deal, marking a meaningful jump in hash power that could alter operational efficiency and revenue dynamics for the combined entity.
Thumzup forecasts yearly revenue between $22.7 million and $100 million, with the top end assuming DOGE at $1. These projections are explicitly price dependent, highlighting exposure to market volatility and execution milestones.
Dogecoin’s mining difficulty dropped 8.52% in the last 24 hours, changing profit per hash across the network. DOGE uses the Scrypt algorithm, and profitability hinges on ASIC efficiency, electricity costs and the total network hashrate.
“ASICs are chips built for mining — Scrypt is the algorithm Dogecoin uses and needs tuned ASICs,” the documents note. An L9 ASIC earns roughly $5 per kWh at current data, according to the reports, underscoring the sensitivity of margins to power pricing and equipment performance.
A firm linked to a political name may draw new money into meme coins, while also inviting closer scrutiny from regulators and the public.
More rigs expand hash supply, yet profit still depends on DOGE price, power costs and chip efficiency.
The $1 DOGE scenario exposes the plan to price swings, and energy use may attract criticism.
Scrypt margins beat Bitcoin in the cited study, but each miner still faces difficulty shifts and power bills.
The next steps are the merger of DogeHash and the installation of new ASICs. Their completion will determine whether revenue targets are met and whether DOGE difficulty and miner margins shift in response to the added hash power.
