Retail giant Walmart is preparing for a strategic move in the digital financial sector. The firm will allow the buying and selling of cryptocurrencies directly from its application. This initiative introduces Bitcoin trading on the OnePay app, in addition to Ethereum. The news was initially reported by the news network CNBC, citing sources familiar with the matter. This confirms a key step towards the mass adoption of digital assets.
The cryptocurrency functionality will be implemented later this year. To achieve this, OnePay has partnered with the crypto infrastructure startup Zerohash. This firm will provide the technological solutions for asset trading and custody. The integration aims to offer a seamless experience to the application’s users. OnePay already offers a digital wallet, savings accounts, and debit cards. Its popularity is notable, ranking in the top 5 financial apps on both iOS and Android.
A new era for retail finance?
This announcement marks a significant milestone for the cryptocurrency industry. Walmart’s decision to incorporate Bitcoin trading on the OnePay app could accelerate adoption. Furthermore, it brings digital assets to a much broader and more diverse audience. This is not the first time the company has explored this universe. Previously, reports surfaced about its plans to develop its own stablecoin. This step solidifies its interest in financial innovation.
The move demonstrates how large companies are integrating solutions based on digital assets. They seek to meet the growing consumer demand for more modern investment options. The entry of a player of Walmart’s caliber validates the relevance of Bitcoin and Ethereum. Its impact on the market will be significant, by facilitating access for millions of potential customers who trust its brand.
Market impact and the future of payments
The news could generate renewed interest in the cryptocurrency market. Although the exact price impact cannot be predicted, the move is clearly bullish for the sector. The ease of access through such a widely used app could increase the demand for BTC and ETH. For investors, this represents a sign of the crypto ecosystem’s maturity.
With this integration, Walmart not only diversifies OnePay’s services. It also positions itself at the forefront of digital transformation in retail. Other companies are expected to follow this example in the coming months. The future of payments and personal finance seems increasingly linked to the world of digital assets. Competition in the fintech sector will intensify, benefiting the end consumer with more and better options.
