TL;DR
- Tether ventures into artificial intelligence applied to filmmaking as part of its strategic expansion.
- The company has hired 30 AI experts and plans to double its workforce by mid-2025.
- Tether faces regulatory challenges in Europe while maintaining its dominance in the stablecoin market with USDT.
Tether, the company behind USDT, has decided to venture into the field of artificial intelligence, particularly in the filmmaking sector.
This initiative is part of a strategic expansion that also includes investments in tokenization markets and commodity lending. In this new project, Tether has hired 30 experts to design and develop an artificial intelligence platform aimed at creating audiovisual content.
Paolo Ardoino, CEO of Tether, stated that AI-related roles in filmmaking offer unique advantages. These include improvements in efficiency, cost reduction, and increased production speed. The company plans to hire more specialized personnel and double its workforce by mid-2025, reaching around 200 employees.
Tether Begins to Diversify Its Operations
Tether has started posting job openings for filmmakers and AI professionals in regions such as Europe, Asia-Pacific, Argentina, Colombia, and Brazil. The international expansion demonstrates the company’s commitment to integrating advanced technology into its operations.
In addition to its foray into AI, the company has invested $775 million in the video platform Rumble and has explored the boron market in Turkey. The firm is in a constant growth process, seeking to expand its operations beyond financial markets.
Regulatory Issues in Europe
However, Tether is facing some conflicts in Europe, where its token, USDT, has been delisted from several exchanges due to new regulations from the European Union. Despite these obstacles, the company maintains a strong market position. There are $138 billion in USDT in circulation, representing 67% of the stablecoin market.
Throughout its trajectory, Tether has been associated with controversies related to illicit activities but has worked with authorities to freeze assets used in illegal operations. Although the company does not publish audited financial results, it is estimated to have generated more than $10 billion in profits last year.
