DDC Enterprise Limited purchased 200 BTC in its first bitcoin acquisition of 2026, raising corporate holdings to 1,383 BTC. The company framed the transaction as part of a governance-led, risk-aware treasury strategy that treats bitcoin as a strategic reserve asset.
DDC executed the purchase at a reported average price of $88,998 per BTC. The company also disclosed a period-to-date bitcoin yield of 16.9%, equivalent to 0.046482 BTC per 1,000 DDC shares. Management described the acquisition as consistent with an established governance and risk-management framework aimed at long-term shareholder value.
Norma Chu, Founder, Chairwoman and CEO of DDC Enterprise, said: “This acquisition marks our first Bitcoin purchase of 2026 and reflects the same governance-led, risk-aware framework that has guided our strategy to date. We remain confident in Bitcoin as a strategic reserve asset and committed to building durable shareholder value.”
Market response and wider context
Markets reacted positively: DDC’s share price climbed more than 5% in pre-market trading, adding to a year-to-date return of 48.78%. Broker and data commentary included signals that the company holds more cash than debt and has liquid assets exceeding short-term obligations, with some analysts projecting profitability in 2026.
DDC’s action sits within a broader corporate trend: dozens of public companies have been deploying capital into cryptocurrency treasuries. External analysis flagged that corporate bitcoin treasuries can present “high-risk, high-reward” profiles, often driven by price correlation and the risks associated with leverage. DDC, however, continues to emphasize discipline and governance as it integrates bitcoin into its financial architecture while expanding its portfolio of culinary brands.
Investors are now turning their attention to DDC’s next earnings report, scheduled for February 25, 2026, which will be watched for signs that the bitcoin reserve strategy is translating into sustained profitability, liquidity improvement and measurable shareholder value.
