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The Sandbox (SAND) rallied 60% in January — but a major supply risk is looming

Photorealistic trader at a sleek desk with a SAND hologram and liquidity charts, illustrating supply risk and GameFi trend.

The Sandbox’s native token SAND rallied roughly 60% during January 2026, pushing toward the $0.20 resistance zone amid renewed buying from Korean exchanges and revival in the gaming sector. The advance, however, is clouded by a concentrated supply overhang that analysts say could amplify selling pressure if liquidity conditions shift.

Renewed interest from Korean investors and a broader GameFi narrative helped propel the January surge. The move carried SAND toward a short-term ceiling near $0.20, with some market commentators noting upside scenarios that extend to $1 should GameFi momentum and user adoption accelerate. That upside narrative, however, is conditional: analysts emphasize the rally has largely been driven by speculative interest rather than clear, immediate adoption metrics.

‘A speculative play rather than sustainable growth,’ said analysts assessing the price action, describing the breakout as vulnerable unless infrastructure and on‑chain activity pick up materially. The characterization underlines how quickly sentiment-driven gains can reverse in thin order-book conditions.

Tokenomics detail a substantive risk: roughly 1 billion SAND — about one‑third of total supply — was reported on centralized exchanges, creating a low-friction pool of liquidity that can convert to market sell orders. Data from on‑chain analytics cited by market reports indicate this concentration increases the odds of rapid liquidation if sentiment weakens or broader crypto liquidity tightens.

Compounding the issue, a tokenomics platform flagged January 2026 as a high‑impact month for market liquidity because several prominent projects scheduled cliff unlocks. While those unlocks do not directly alter SAND’s issued supply, the broader liquidity wave raises systemic volatility and could lower the market’s capacity to absorb SAND sales without sharp price moves.

Implications for traders and treasuries

For traders, the combination of speculative momentum and concentrated exchange holdings elevates volatility and increases tail‑risk on long exposure. Perpetuals and leverage-sensitive venues could amplify moves should a sizable tranche hit the market. For crypto treasuries and institutional allocators, the key variables are execution liquidity and timing: large sellers face slippage that could erode realized value if markets turn.

Investors will be watching exchange balances and any confirmed December/January unlocks for signs of actual token flow into markets. Tokenomist and exchange-flow metrics provide useful early signals for potential pressure, while recovery in foundational assets such as Bitcoin and Ethereum will influence market capacity to absorb SAND sell orders.

Looking ahead, attention is turning to how market liquidity behaves through the remainder of January and whether on‑chain adoption or visible developer activity can shift the narrative from speculative re‑rating to sustainable growth. If broader market recovery led by BTC and ETH stalls, SAND’s recent gains will face a more difficult test as available exchange supply seeks buyers.

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