TL;DR
- Japanese firm Metaplanet has acquired 319 more bitcoins for ¥3.78 billion (around $26 million), strengthening its position as one of the top publicly traded companies holding BTC.
- With this purchase, it now has 4,525 BTC and aims to reach 10,000 this year.
- Despite currently holding at a loss, it reported a strong positive yield from its Bitcoin strategy in recent quarters.
Amid global geopolitical tensions and ongoing market volatility, Japanese tech company Metaplanet has taken another bold step toward mass Bitcoin adoption by purchasing an additional 319 BTC at a total cost of approximately ¥3.78 billion, or around $26 million. The acquisition was made at an average price of ¥11.85 million per bitcoin, which translates to about $83,000 per coin.
This latest move brings Metaplanet’s total BTC holdings to 4,525, officially placing it among the top ten publicly listed companies with the largest Bitcoin reserves. Although the firm’s average purchase price per BTC stands at ¥12.85 million (roughly $90,000), meaning it currently holds the asset at a latent loss, the company has reported impressive performance: a 95.6% increase in its “BTC yield” during Q1 2025, and an additional 6.5% gain so far in Q2.
Strategy Inspired by Crypto Giants
The “BTC yield” metric, tracking the ratio between the number of bitcoins held and the company’s fully diluted shares outstanding, was popularized by MicroStrategy (now known as Strategy) and has become a go-to performance indicator for Bitcoin treasury strategies. Metaplanet has adopted this same methodology, executing it with notable success and aiming for long-term accumulation at scale.
To fund its aggressive purchasing, the company has relied on a combination of bond issuance and stock acquisition rights. So far, it has issued over 21 million shares, raising more than ¥35 billion, which represents approximately 42% of its planned equity issuance under its 210 million-share plan.
Global Expansion and Mass Adoption in Sight
In addition to ramping up its Bitcoin reserves, Metaplanet is actively exploring international market listings, including on the New York Stock Exchange and Nasdaq. CEO Simon Gerovich confirmed that discussions are already underway to make the company more accessible to global investors. At present, Metaplanet’s shares trade at ¥363 on the Tokyo Stock Exchange and approximately $2.80 in U.S.-based OTC markets.
At a time when Bitcoin continues to show resilience by holding above $80,000, strategic moves like Metaplanet’s underscore the growing role of BTC as a long-term store of value for forward-thinking companies.
