The Solana meme coin Chill House (CHILL) reached a new all-time high this Tuesday. The milestone occurred after a controversial social media campaign. The project’s official X account, @ChillHouseSOL, posted direct insults against cryptocurrency founders. The main target was Ethereum’s Vitalik Buterin.
The tactic appeared to work, generating extreme volatility. In a seven-hour span, CHILL experienced a pump exceeding 68%. This took its market capitalization from $18 million to a peak of $30.24 million. This high briefly surpassed its previous record of $29.1 million, set in August. However, following the rise, investors quickly took profits. The asset retraced to a $19.1 million capitalization. Despite the correction, the token maintains a cumulative weekly gain of 514%, according to CoinGecko data. The X account posted “Fuck you and fuck the Ethereum Foundation” tagging Buterin, attracting over 100,000 views.
Is controversy the new marketing strategy on the blockchain?
Chill House is a playful coin based on Solana. It is a fusion of the “Chill Guy” TikTok meme and the “Housecoin” concept. The project was originally launched on the Pump.fun platform. The recent insult campaign was not limited to Buterin. It also included Anatoly Yakovenko (Solana co-founder) and Jesse Pollak (head of the Base network). They also targeted Mert Mumtaz, a prominent Solana builder. Interestingly, all of them replied, except Buterin. The “beef” or conflict strategy appears to be a deliberate tactic to generate notoriety. It seeks to stand out in the saturated meme coin space on the Solana blockchain, where attention is the primary asset.
The series of posts has kept the asset at the center of the conversation. The price volatility directly reflects this social media strategy. Last week, the CHILL account attacked Coinbase’s Base network. Then, it feigned a migration to that network. Subsequently, it insulted the founders of Solana, the network where the token originated. Now, by attacking Ethereum, the project seems to reaffirm its roots in Solana. This situation highlights the high risk of meme coins. Prices are driven almost exclusively by media attention. Speculation dominates over solid fundamentals.
The CHILL token demonstrates the chaotic nature of the current crypto market cycle. The attention generated by direct conflict with key figures has proven profitable in the short term. It remains to be seen if this notoriety can be sustained or if it is a fleeting phenomenon. Investors are watching to see if the project will maintain this aggressive strategy. They are also monitoring if the speculative bubble will deflate as quickly as it inflated. Buterin’s lack of response contrasts with the participation of other leaders, who seemed to play along.
