TL;DR
- The Blockchain Group, a French tech consulting firm, acquired 580 BTC in its largest purchase to date, bringing its total holdings to 620 BTC.
- Its bitcoin accumulation strategy has fueled a 226% increase in the company’s stock price since November 2024.
- CEO Alexandre Laizet says they are following the example of Michael Saylor and Metaplanet, positioning the firm as the first in Europe to adopt a corporate Bitcoin strategy.
The Blockchain Group, a tech consulting company based in France, shocked the market by announcing the purchase of 580 new bitcoins, its most significant acquisition so far. This operation brings its total holdings to 620 BTC, valued at over 54 million dollars at current prices. The purchase was funded through a convertible bond issuance on March 6, clearly showing the company’s intention to continue its aggressive accumulation strategy. This move not only strengthens its financial position but also sends a clear message to the market about its long-term vision.
This move is not isolated: since November 2024, when it began converting part of its assets into Bitcoin, the company’s stock on Euronext Paris has skyrocketed by 226%, reaching 0.48 euros. According to CEO Alexandre Laizet, this revaluation is directly linked to the “power of focusing on Bitcoin,” a vision inspired by industry leaders like Michael Saylor of MicroStrategy and Japanese conglomerate Metaplanet.
Europe Joins the Wave of Corporate Bitcoin Adoption
Through its subsidiary in Luxembourg, The Blockchain Group purchased the BTC at an average price of 81,550 euros per unit. Unlike other more conservative European companies, Laizet has not hesitated to define the company as a Bitcoin Treasury Company, making it the first in Europe to openly and strategically adopt this model.
On a global level, this move places the firm as the 28th largest corporate holder of Bitcoin, joining a club led by giants like MicroStrategy and now also followed by GameStop, which recently announced its own entry into the crypto world via a private offering of 1.3 billion dollars to begin acquiring bitcoin.
A New Wave of Institutional Adoption?
With support from prominent figures in the ecosystem, such as Adam Back, and the introduction of innovative metrics like “BTC Yield” (which has reached an astonishing 710% so far this year), the case grows stronger that Bitcoin is not just a speculative asset but also a viable store of value for visionary companies.
While many firms still hesitate, The Blockchain Group is pushing forward. Could this be yet another sign that the next big crypto cycle has already begun?
