Samsung embedded Coinbase inside Samsung Wallet, giving 75 million Galaxy owners in the United States the ability to buy and manage cryptocurrencies. The feature launched on 3 October 2025, with wider markets planned over the next few months. The move connects a large user base to Coinbase’s custody and trading rails and requires both companies to scale compliance, product and security work.
Coinbase appears as a built-in option in Samsung Wallet, with Samsung Knox securing the flow: keys reside in a processor-level hardware enclave, transaction data is tokenized, and each action is unlocked with a fingerprint or face scan.
To accelerate adoption, Samsung offers three free months of Coinbase One and a $25 credit after the first purchase, delivering zero-fee trades and boosted staking rewards to first-time customers.
Launch details and integration
“Samsung’s global scale” pairs with “Coinbase’s trusted platform,” said Shan Aggarwal, Coinbase Chief Business Officer. Drew Blackard, Samsung Electronics America’s Senior VP for mobile product, said the goal is to “meet users where they already are.” The companies want Wallet to serve cards, IDs and crypto in one place and to remove setup steps for non-technical owners.
Seventy-five million devices expose new retail customers to crypto in a single update, giving Coinbase a direct pipe for trades alongside deposits that may lift transactional assets under management.
Scale heightens compliance scrutiny as regulators examine KYC, AML and custody at this footprint; the firms state only that services are “secure and compliant,” without naming licenses.
Samsung is positioning Wallet as a hub for payments, identity and digital assets, pressuring rivals to match that mobile mix.
The next checkpoint is the international release, as product and compliance groups decide how to tune the interface, handle custody and coordinate with each regulator.
