CleanCore Solutions announced a massive accumulation of Dogecoin surpassing 600 million DOGE, after allocating $175 million through a private placement into a DOGE treasury. This move triggered sharp price fluctuations and a nearly 60% drop in its stock, reigniting the debate on the use of cryptocurrencies as corporate reserves. The decision impacts investors, liquidity providers, and the DOGE market itself.
Context and Impact
CleanCore shifted its business focus from cleaning solutions to a strategy aimed at building a “reserve” in Dogecoin, according to company communications. After revealing the $175 million raise, the stock dropped nearly 60%, reflecting the nervousness of allocating operational capital to a high-risk asset.
Subsequently, the company added 100 million DOGE more, pushing its reserves above 600 million, with declared support from the Dogecoin Foundation and House of Doge. The treasury began on September 5, 2025, and according to company data, the price of DOGE increased from around $0.2417 to a range between $0.27 and $0.30 since then.
CleanCore stated its ambition to control up to 5% of the circulating supply of Dogecoin, with an immediate goal of reaching 1 billion DOGE in the next 30 days, goals that condition exposure to the asset. Marco Margiotta, Chief Investment Officer of CleanCore and CEO of House of Doge, stated:
“OUR TRANSPARENT ACCUMULATION APPROACH IS ALREADY POSITIVELY CONTRIBUTING TO MARKET CONFIDENCE IN THE LONG-TERM POTENTIAL OF DOGE.”
This narrative contrasts with the company’s financial indicators: revenue stagnant at $1.59 million over the past three years and an EPS of -0.15.
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$175 million private placement for DOGE treasury.
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Current reserves of over 600 million DOGE.
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Goal of 1 billion DOGE in 30 days.
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Target of controlling up to 5% of the circulating DOGE supply.
Implications
The operation concentrates risk in the balance sheet of a company with weak operational metrics and, at the same time, highlights the ability of institutional purchases to influence the perception and price of a token with high supply. Analysts have raised the probability of a DOGE spot ETF in the U.S. being approved (estimated at 79% in some analyses), introducing additional regulatory and demand variables.
For different stakeholders, the consequences diverge: shareholders face dilution and volatility; DOGE users and holders experience increased buying pressure; and potential regulators are watching a corporate treasury case mixing traditional assets with cryptoassets. The outcome will largely depend on execution and the behavior of the crypto market in an uncertain environment.
