A Swiss startup that focuses exclusively on Bitcoin has achieved a major regulatory milestone in Europe, obtaining a licence under the key MiCA framework via French oversight. The step marks a clear signal: from now on the app can scale across the EU under regulated conditions, shifting its role from a domestic player to a European challenger.
The Zurich-based app, dedicated solely to Bitcoin purchases and self-custody, has long positioned itself as a simple and secure gateway for users wanting to hold Bitcoin without intermediaries. With the new regulatory licence under the EU’s Markets in Crypto-Assets framework, the company has elevated its position: it is now authorised to operate as a crypto-asset service provider and serve users across multiple European jurisdictions via so-called passporting mechanisms.
This transition carries several implications. Firstly, it brings regulatory legitimacy: users in France and beyond will access the service with the oversight of a major regulator and within a clear compliance structure. That in turn opens wider access to banking partnerships, fiat on-ramps (such as SEPA transfers), higher transaction limits and marketing across Europe. Secondly, the model emphasises self-custody: unlike many multi-asset exchanges or brokers, the app continues to allow users to control their Bitcoin keys — aligning with the growing demand for sovereignty in crypto holdings.
From Swiss niche to EU-wide regulated bitcoin access
From a business perspective, the expansion opportunity is large. The population of the European Union represents hundreds of millions of potential users; until now the firm’s active marketing was limited by regulatory restrictions. With the licence in hand, the platform can now embark on active growth in key markets such as France, Germany, Italy and Spain. The company also plans to roll out enhanced features: instant Euro-to-Bitcoin purchases, transparent pricing, improved security layers and educational content tailored for Europe.
That said, challenges remain. The brand must ensure that compliance, security and user-experience scale at pace. Any regulatory misstep, technical failure or liquidity bottleneck could undermine trust. Moreover, the broader regulatory environment remains dynamic: as MiCA becomes operational, the firm must adapt to evolving rules on custody, investment limits, disclosures and audits.
Yet the strategic move signals a bigger trend: Bitcoin-centric platforms are now stepping from niche to mainstream, under full regulatory frameworks. In short: the Swiss-made app is no longer only local—it is poised to become a regulated European Bitcoin access gateway.
