In honor of the FIFA World Cup 2022 in Qatar, Visa has announced the beginning of a new marketing campaign called Visa Masters of Movement. This campaign will provide fans with an experience that combines football and art.
The event will begin with an NFT auction before the World Cup. This will be made possible via a partnership with the cryptocurrency platform CryptoCom.
Moreover, fans who are attending the World Cup will have the ability to mint their own works of digital art throughout the event.
The one-of-a-kind goals scored by five of the most legendary players in the history of football—Jared Borgetti, Tim Cahill, Carli Lloyd, and Michael Owen—served as the inspiration for the NFTs that will be auctioned off.
The actions of these football legends were made into an NFT by the award-winning XK Studio, and as was recently announced, the bidding for the NFTs has been launched on CryptoCom, which is the official cryptocurrency exchange partner of the 2022 FIFA World Cup.
Collectors who place the winning bid for the Masters of the Movement NFTs, as stated by Visa, will get the artwork in their respective CryptoCom wallets, in addition to a high-quality printed file.
The authenticity of the NFTs will be increased with the signing of the featured players, who will sign the items themselves.
Visa has been FIFA’s official payments partner for a very long time, and this campaign is a part of its drive into non-traditional currencies and cryptocurrencies.
Visa And Crypto Partnerships During the Crypto Winter
The payments giant hasn’t been averse to entering into crypto partnerships as of late; the CryptoCom NFT relationship is just the latest. To facilitate the use of cryptocurrencies, Blockchain.com has launched a debit card in conjunction with the card issuer Visa.
Users of the Blockchain.com Visa card will be able to make feeless purchases in their Blockchain.com wallet using either fiat currency or cryptocurrency and receive 1% cash back in cryptocurrency at merchants accepting Visa debit cards.
Cuy Sheffield, Visa’s director of crypto, has said that widespread acceptance of cryptocurrencies is essential to fostering their mainstream use.
